Place, Promotion and Price Strategies. ZTE Computer Tablet Market Research Paper

Place, Promotion and Price Strategies. ZTE Computer Tablet Market Entry in the US - Research Paper Example This makes the product life cycle management a very important function of the business. The ZTE Corporation is a global company; they are providers of telecommunication equipment and networking solutions. The company was founded in 1985 and has come a long way to become China’s largest listed telecom equipment provider (ZTE official website). ZTE has a very comprehensive product portfolio that provides â€Å"end-to-end† solutions. They aim at providing high quality innovative products that are also affordable. They have operations in more than 140 countries globally. The tablet market is a fast growing one; some even predict that soon tablets will take over the PC market too. But that day is not very close for the general masses because tablets are expensive and the greater the offering, the higher the cost. ZTE has a devised a very successful approach towards tapping this market. They aim to product economically feasible tablets and make them accessible and available in everyone’s reach. The company started off with the ZTE Pro Light and Light and now aims to offer the ZTE Light Plus. Market Introduction Stage for ZTE ZTE Corp, China’s second-largest manufacturer of cell phone and related equipment is expected to launch their tablet in the United States the following year (Kharif, 2011). Presently the key players in the tablet market are Apple Inc. and Amazon. They intend to sell the tablet through the US phone company Lixin Cheng. ZTE has an already established image in producing low-cost devices. The market segmentation of the tablet PC is very complex because everyday someone discovers a new and innovative way to use the tablet PC. The introduction phase of the product primary involves it launch into the market, the aim at this stage is to ensure that the marketing is most impactful. ZTE believes that by 2015, it the tablet users will grow from the present users of 26 million to 82.1 million markets (Market Watch, 2011). The US market is expected to be the biggest market for tablets and smart phones, and they expect to sweep the market with their afforda ble prices. Product Strategies This is currently challenged by Amazon’s Kindle Fire whose recent performance in the market is predicted to dethrone Ipad’s leading position in the market. â€Å"According to leaked screenshots by an Amazon source of its internal inventory management system Alaska, and published by the Cult of Android, the Kindle Fire is on its way to outselling even the Apple iPad† (Barbara, 2011). This can also come as good news to ZTE, to depicts that the market is rip for affordable tablets. However, for proper execution at this stage, they need to conduct market research. They need to understand the customer requirements of product features, design, servicing and pricing. According to Liu the backside of the tablet supports the Google logo depicting that the product supports Wifi and

The Secret Life of Bees Essay Example | Topics and Well Written Essays - 500 words

The Secret Life of Bees - Essay Example This story manifests Lily’s struggles through adolescence with bees as the central symbol of analogy between them: both seeking a mother figure (in Lily’s case) and a queen figure (in the bees’ case) to find fulfillment in life. Lily decided to collect the bees that she sees in her room in a jar to prove to her father that they do exist. A story about how her mother died somehow gives credence to Lily’s guilt feelings. Likewise, she manages to keep little mementos of Deborah’s things in a small tin which she buried in the orchards. When she gets sad, like the time when her father ignored her upcoming birthday, Lily digs up the tin box as a sign that she needs reassurance from her mother. Lily’s losing her mother at a very tender age at such traumatic instances left a void in her personality that needs to be filled. She is looking for a permanent attachment, a security, a sense of motherly and unconditional love which is not provided by his father. T-Ray was an imposing authoritative figure who was insensitive to Lily’s feelings – partly because she reminds him of Deborah, who was actually on the verge of leaving them when they furiously fought before she accidentally died. T-Ray was only concerned of showing how powerful he is and how everyone else is under his jurisdiction. Lily’s encounter with Rosaleen’s dilemma on being accosted to jail was instrumental in manifesting the surging emotion of fleeing to a more safe and secure place which would provide her with love and affection. This was validated when she found her jar of bees empty. There were lessons on the reality of racial issues as presented by Rosaleen’s experience and the touch of spiritual guidance provided by Lily’s reliance on her mother’s black Mary picture which indicates Tiburon, at the back. The message depicted a vision of direction to the place where her mother was possible previously in. Rosaleen, on the other hand,